Resume
You can download my resume here.
Profile
I am at my best when I’m helping others grow. I love genuine, personal interactions that leverage divergent thinking and problem-solving. I can pull powerful insights from the smallest data points. I thrive when working on highly collaborative teams centered around a singular mission. Empathizing and connecting with a broad audience? That’s my sweet spot. I am excited about the learning and training processes. I am not afraid to take risks; anything I do not understand immediately becomes a passion, a new problem to solve.
What I’m REALLY GOOD at
Partnering with cross-functional stakeholders (esp. Infra and Product Engineering, Product/Content Design, Legal/Integrity, and Ops)
Developing content strategies for business messaging and e-commerce at a global scale
Simplifying complex user experiences and workflows through engaging and accessible content
Leveraging educational and instructional design principles to accommodate the needs of a diverse audience of stakeholders
Managing and driving internal team processes (data analysis, CMS and content management tools, process automation) and programs (vendor/outsourcing, business support strategy, team training experience)
Empathy and empowerment: I love to invest in the people around me
Problem-solving and troubleshooting: I am my team’s Swiss army knife, always looking for ways to help unblock people and improve their experiences.
Key skills
Content strategy
User education support content and rich media
Content quality and optimization
X-platform experiences (Android, iPhone, Web/Desktop)
Business messaging for Enterprise and SMBs
SEO (keywords, descriptions)
Marketing collateral (value props, user experience)
Project management (Asana, Airtable, Trello, Dovetail)
Program management (Outsourcing, Data analytics, Internships)
Internal tools (CMS, LMS, Knowledge base management)
People management and team-building
Content
Strategist
WhatsApp (Meta)
2019-Present
Work Experience
Led support content strategy for the WhatsApp Business app, collaborating with Commerce Ops, UX Research, Content Design, and Product teams in product development and launch readiness efforts to provide a best-in-class support experience; placed strong emphasis on accessibility and optimized user experience
Developed the official support content strategy for WhatsApp’s enterprise messaging tool, managing collaboration across six different operations and product teams, defining content standards, and improving the support experience across three different help centers
Led CHE tools initiatives, supporting the successful migration of 2000+ articles, canned responses, blogs, and user stories to a new CMS, working closely with CHE, Internal Infra, and L10N teams to define strategy and mitigate risks
Drove effort to optimize content and task tag taxonomies, improving content library organization, bolstering team’s ability to better measure content effectiveness and ticket deflection, and automating triage processes to improve TAT
Mentored other CHE content strategists and program managers, providing problem-solving and decision-making guidance, creating a culture of collaboration and empathy, and improving the overall harmony of a fast-growing team
Participated in FTE, CW, and intern hiring initiatives and managed the CHE summer intern program, leveraging my professional experience to provide mentorship and guidance as the interns integrated into the team and progressed through their projects
Developed and managed platform content for BrightBytes product suites and public data portals like the Kentucky School Report Card
Collaborated cross-functionally with Product, Design, and Engineering teams in iterative product development
Strategized research content development, managing internal content teams, research partners, and freelance contractors
Authored and edited 100+ research-backed articles, reports, and methodologies, improving the fidelity of the data analysis experience for BrightBytes customers
Developed and implemented email nurture campaigns to increase platform login and customer engagement rates
Managed library of 2000+ academic resources, articles, and citations
Platform Content Manager
BrightBytes
2017-2019
Developed technical onboarding and support collateral for BrightBytes product suites
Collaborated with Client Success, Product, and User Experience teams to synthesize user personas and product value propositions in engaging, educational customer-facing collateral
Authored four product-specific learning center courses to guide users through data analysis and product experiences
Platform Engagement Specialist
BrightBytes
May 2017-November 2017
Authored case study narratives, underscoring the many challenges and complexities small businesses face and how Square alleviates those issues
Analyzed qualitative and quantitative data from sales one-sheets and company websites to identify narrative proof points and guide narrative structure
Content Creator, Freelance
Client: Square
February 2017-May 2017
Curriculum Specialist
Woodbridge High School
Irvine Unified School District 2011-2016
Teachers Association Rep. and Analyst
Irvine Teachers Association
2015-2016
Special Education Instructor
Woodbridge High School
Irvine Unified School District 2011-2016
Production Manager
Camerata Pacifica
Santa Barbara
2010-2011
Founder and Owner
Davis Bread Co.
2016-Present
Course Leadership: English 1, Honors English 1, English 2, AP Language, and World Literature
Managed team of 10 teachers in the collaborative development of curricular frameworks and educational content, increasing student engagement and curricular impact
Serving as Curriculum Expert, led professional development seminars for 100+ district English teachers, resulting in an increase in awareness of best practices, pedagogy, and instructional content
Authored school-wide Mission and Character Statements, improving communication to stakeholder communities
Serving as thought leader, worked closely with administrators to shape school policy and initiatives; presented at monthly Principal’s Leadership meetings
Elected by 100+ teachers to serve as WHS Site Representative on 60+ person Rep. Council at union meetings
Collected and analyzed teacher data to inform union policy
Advocated and presented on behalf of teachers concerning contract- and job-related issues
Researched and explained the purpose and impact of local, state, and national education policy initiatives
Created presentations and marketing materials for monthly informational meeting series resulting in a better informed constituency
Collaborated with Education Specialists and School Psychologists to provide proper educational support for students through instruction, research, data collection, and analysis
Tutored individual students and small groups with content area needs, helping them achieve specific academic goals stated in their Individual Education Programs and increasing student engagement
Facilitated relationships with vendors, managing and negotiating contracts to maximize business growth
Owned all event and performance logistics including equipment delivery and setup, transportation coordination, audio and video recording, volunteer organization, data analysis, and fundraising
Managed social media accounts, created marketing materials, and developed outreach opportunities at local schools, community centers, and private venues
Founded and ran artisan bread company; identified and engaged consumer base through website design, content development, networking events, and workshops
Education
Chapman University
Master of Arts in Teaching (2015)
SINGLE-SUBJECT SECONDARY TEACHING CREDENTIAL (2012)
Master of Arts in Teaching Thesis Research Project: “Relevance and Application: Developing a Curriculum for a World Literature Course”
Volunteered in Special Education, After School Tutoring Center, and Writing Center
Westmont College
Bachelor of Arts in Music, 2008
Dean's and Music Performance Scholarships (2004-2008)
Section Leader in Westmont College Choir, Chamber Singers, and New Sounds performance ensembles
Interests
Top three books that have influenced my work:
“The best thing for being sad [...] is to learn something. That’s the only thing that never fails. You may grow old and trembling in your anatomies, you may lie awake at night listening to the disorder of your veins, you may miss your only love, you may see the world about you devastated by evil lunatics, or know your honour trampled in the sewers of baser minds. There is only one thing for it then — to learn. Learn why the world wags and what wags it. That is the only thing which the mind can never exhaust, never alienate, never be tortured by, never fear or distrust, and never dream of regretting. Learning is the only thing for you. Look what a lot of things there are to learn.
”
Extracurricular
Gardening, drawing, woodworking, bread baking, road cycling, live music, hand-thrown pizzas, singing in awesome cover bands, and all kinds of trivia.
